Know your product, marketing objectives, and then determine a price.

Brands are like people. They take on personality traits and we like those traits or we don’t. When your target audience sees your game with your logo, do they know what to expect? They should. A company name should sell itself. That’s the power of a brand.

There are few categories as popular as the Games section of the App Store. There are more Games than any other category. At over 20,000 strong, avoiding obscurity will be a challenge.