Brands are like people. They take on personality traits and we like those traits or we don’t. When your target audience sees your game with your logo, do they know what to expect? They should. A company name should sell itself. That’s the power of a brand.

I am an advocate of Cold-Eeze. I have been one for a long time without knowing it. On a recurring basis, some of my friends on Facebook update their statuses about being sick. I tend to assume it is a cold so I always comment and recommend Cold-Eeze. Whenever someone gets sick, I recommend them to get Cold-Eeze. If I am sick at the same time, I will share some of mine–I’m nice!