Archive for July, 2009

How Not to Preserve a Good Reputation

In this brave new world where every brand or company is going to be talked about whether they like it or not, bullying is not the best way to preserve a good reputation.

Sex for Click-Thru’s

Online game, Evony, mimics online dating advertisements to draw in visitors. An epic fail in good marketing.

Thoughts on Free

The one law of business that people tend to forget is that the consumer is the one in control. No one ca run a business solely on giving things away. Businesses need to make money. The question is how do you make money if the market value of your product is $0?