AT&T Responds to Twitter

By Tommy Leung on June 17th, 2009 in Customer Service, Social Media, Twitter

Not to long ago AT&T was trending on Twitter due to people complaining about the upgrade prices for the iPhone 3G S. I didn’t think it was so terrible. You knowingly went into a contract with AT&T when you got your other phone so this is no surprise. The low prices for the iPhone can only be achieved by AT&T subsidizing the costs and recouping it in the contract. So as far as I could tell, all is fair.

AT&T responds to Twitter

Nonetheless, the people didn’t like this and made their voice heard on Twitter. I followed the trend for a little bit that day and found that AT&T was responding to the uproar. I thought AT&T was doing a pretty good job explaining to people the pricing structure and the facts about early upgrades.

@ATTNews couldn’t make any changes to prices so they did their best job to provide information straight from the horses mouth. They also made sure to note that they were listening to what the people were saying.

AT&T listens to Twitter

Now, a few days later, AT&T informs us that they are going to offer iPhone 3G owners who have a contract expiring in July, August, or September the best upgrade price on June 18th. This is AT&T listening to its customers and responding to their concerns. I thought AT&T was doing a great job by just listening and providing clear information. Making the best upgrade price available to existing customers whose contract is almost about to end is something they didn’t need to do.

Good job AT&T! I will still have to wait until July to get my iPhone 3G S as I don’t have an iPhone 3G contract about to expire. I just assume I will able to avoid the hysteria by the time mid July rolls around.

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By Tommy Leung

2 Responses to “AT&T Responds to Twitter”

  1. Andy Spartz Says:

    I like blogs like this one, I am sure you put an effort on it to keep it up. Nice post, grazie mille .

  2. hummingbird software Says:

    Starting new to twitter can be daunting but when you truly use it as the compelling marketing tool it can be it will pay off in the long run. I think twitter is a good way to drive traffic to your site.

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