Not Delivering on Advertised Promises
By Tommy Leung on March 31st, 2009 in AdvertisementsI heard a radio advertisement for General Motors in the car this weekend–I drive a Nissan. The ad talked about how the sound of a car and other things about the car speaks for the quality of it. I really thought this was an ad for BMW or a comparable car company.
Once I heard the radio-voice-guy say that he was talking about GM cars, I had to laugh. I have never driven a GM vehicle so I have no first-hand experience of their quality or lack thereof. However, the general consensus amongst the car fanatics that I know is that GM does not make good cars.
Generally, they say American cars are no good compared to the Japanese or Germans. The word of mouth that I am surrounded by is that GM does not produce good vehicles. In fact, the market would tell you the same thing as people are not buying GM. There is a reason why they are on the brink of bankruptcy.
This was an ad in the late afternoon on New York’s z100 radio station–a Top 40 hit music station. I can’t imagine this being very cheap considering its reach in the New York tri-state area. I’m also sure that I’m not the only one who found this message to contradict the reality of General Motors.
GM can’t manage a car company profitably and they can’t create good advertising. I wonder how much of their bailout money went to this ad.
By Tommy Leung



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